If media organizations are going to tap the new community business model, they will need to avoid mistaking their audience for a community. Fans become a community when they have the freedom to explore their interests and connections and organize themselves.
OMG YOU'RE ON TUMBLR! Not so much a question but a high 5! :D

High five back!

Follow the eff-eff-eff model to be a journalism curator

Eff. Eff. Eff.

Follow those three letters, and you’ll be on your way to being an effective journalism curator, said Nathan Gibbs, a web guru at KPBS and driver of the PBSMediaShift Twitter account.

Reporters and editors have always had to dig through streams of information to find good stories for readers. That hasn’t changed but the volume and sources of that information has gotten out of control: emails, RSS feeds, Google alerts — and now tweets and Facebook posts. 

What’s different are the tools that could help us get through the muck to find the gems, or in curator-speak, the masterpieces.

So Gibbs suggests the Eff, Eff, Eff method: Find, Filter and Frame.

1. Find: That’s easy. We get tons of stuff from PR people, Twitter feeds, government agencies, etc. all the time.

2. Filter: Gibbs gave us a nice sampling of sites that help you find the most important stuff from Twitter feeds. They included and, which extracts the most popular tweets from those you follow and organizes the items in a newspaper-like format. These services vary in features, so explore.

Gibbs also talked a bit about the popular social-bookmarking site It lets you organize cool sites you encounter throughout the day and see who else bookmarked those links, giving you a glimpse of who else may be interested in similar content.

3. Frame. Now you have to add context to that interesting information and introduce it to your audience when they’re actually there. A cool tool Gibbs discussed was How it works: You send content to your account, and the service spreads it throughout the day at pre-selected times, so your followers don’t get flooded.

Another awesome curation tool: It’s a start-up service that allows you to cull tweets, YouTube vids, Facebook posts and pics to create a multimedia story. Great way to experiment.

Posted by Lily Leung/Union-Tribune reporter.

Alternative way to produce a narrated video blog report

The idea: Produce a 60 second news report composed of photos and a voice-over. You also could use video. The reporter writes the script (it is really short) and sends it to the video editor, who makes specific images appear in specific places. I record video into my iPhone and email it to the video editor. Then I send him the appropriate images. I give a one paragraph overview of this “Science Break,” and ask readers to play the slideshow. People are really into brief, video or slideshow reports. This is one way of doing it. It is really fast and easy. Here is a sample of video news reporting.

Slideshow: UC San Diego gets $90 million for research

Congratulations on reaching out

Online media are moving to different forms of aggregation models, and the Union-Tribune should be cheered for efforts to spread a wide net.  The 12 Patch news sites in San Diego County hope you’ll include them in this effort. For these or any other of the 800-plus community news sites, check out:

-Post from Ken Stone, of [Added by Lily Leung - our current theme doesn’t show posters’ names! Ken’s message was not changed or edited.]

Are you interested in primarily in how Storify is being used or general new media cross polynation?

Hi, we’re interested in every related to social media and aggregation/curation. We want to experiment with everything from Storify to Googledocs to photo-sharing networks. How did you find us?

Lily Leung on behalf of sdutlab

Why this Tumblr was created

Xavier Damman, co-founder of Storify. Photo by Xavier Damman.

Xavier Damman, co-founder of Storify. Photo by xdamman via Flickr.

Lily Leung
U-T reporter

Newspapers can learn a lot from start-ups.

Fledgling companies tend to tinker and re-tinker with ideas — no matter how weird or experimental. And they field criticism with courage.

Consider this Tumblr account The San Diego Union-Tribune's new “lab” for Eureka! moments, thoughts in need of testing and questions.

The idea was inspired by Storify co-founder Xavier Damman, who took a few hours from his Memorial Day vacation in San Diego to talk social media and innovation with journalists at the U-T (@grobbins, @mcdiana, @lilyshumleung) and Ian Hamilton, the tech writer for the Orange County Register (@hmltn).

What’s great about calling this a lab, Damman said, is that there’s an unspoken understanding that what’s presented here are ideas - not gospel.

So, please share not only your concepts but also work that you’re proud of. The point is to learn from each other.

Readers — this is your chance to weigh in, too. Really. You can post and comment, as well.

Happy Tumblr-ing.